Creativity

Ariel Impresses with the World's Whitest Posters

Saatchi & Saatchi UAE Shows How Stain Free Ariel-Washed Clothes Can Be

Published on May 14, 2014

Editor's Pick

The average detergent ad strives to show the whitest whites and most vibrant colors to demonstrate how effective it is. But is there anything purer than a crisp white [insert clothing item]? Saatchi & Saatchi UAE wagers that there isn't with this ink-free series of meticulously embossed and debossed heavy white paper to represent the very cleanest clothes. They were displayed by retailers and at laundromats in the United Arab Emirates.

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About

Credits

Date
Apr 14, 2014
Agency:
Saatchi & Saatchi UAE
Client:
P&G

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