Ariel Impresses with the World's Whitest Posters

Saatchi & Saatchi UAE Shows How Stain Free Ariel-Washed Clothes Can Be

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Editor's Pick

The average detergent ad strives to show the whitest whites and most vibrant colors to demonstrate how effective it is. But is there anything purer than a crisp white [insert clothing item]? Saatchi & Saatchi UAE wagers that there isn't with this ink-free series of meticulously embossed and debossed heavy white paper to represent the very cleanest clothes. They were displayed by retailers and at laundromats in the United Arab Emirates.

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About

Description
Bring to life Ariel's brand claim 'best stain removal in one wash' to life in a new and interesting way.
Credits
Date
Apr 14, 2014
Agency:
Saatchi & Saatchi UAE
Client:
P&G
Category
Latest Creativity News on Ad Age

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