Ariel Impresses with the World's Whitest Posters

Saatchi & Saatchi UAE Shows How Stain Free Ariel-Washed Clothes Can Be

Published on

Editor's Pick

The average detergent ad strives to show the whitest whites and most vibrant colors to demonstrate how effective it is. But is there anything purer than a crisp white [insert clothing item]? Saatchi & Saatchi UAE wagers that there isn't with this ink-free series of meticulously embossed and debossed heavy white paper to represent the very cleanest clothes. They were displayed by retailers and at laundromats in the United Arab Emirates.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Bring to life Ariel's brand claim 'best stain removal in one wash' to life in a new and interesting way.
Apr 14, 2014
Saatchi & Saatchi UAE
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age