Creativity

Armstrong: Dean Martin

It only looks like the real thing.

To promote Armstrong’s laminate floors, BBDO and fashion photographer Norman Jean Roy present classic actor look-a-likes in classic settings.

Published on Apr 25, 2008

Editor's Pick

And only close examination reveals that both the wood floor and your favorite old film personality are fakes. The ads will run in May/June issues of women’s service titles like Better Homes and Gardens and Martha Stewart Living.

Other executions feature Lucille Ball, James Dean and Marlon Brando.

 

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About

Credits

Date
Apr 25, 2008
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Bill Bruce
Client:
Armstrong
Executive Creative Director:
Susan Credle
Associate Creative Director:
David DiRienz
Copywriter/Art Director:
David DiRienz
Photographer:
Norman Jean Roy

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