Armstrong: Dean Martin

It only looks like the real thing.

To promote Armstrong’s laminate floors, BBDO and fashion photographer Norman Jean Roy present classic actor look-a-likes in classic settings.

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And only close examination reveals that both the wood floor and your favorite old film personality are fakes. The ads will run in May/June issues of women’s service titles like Better Homes and Gardens and Martha Stewart Living.

Other executions feature Lucille Ball, James Dean and Marlon Brando.

 

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About

Credits
Date
Apr 25, 2008
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Bill Bruce
Client:
Armstrong
Executive Creative Director:
Susan Credle
Associate Creative Director:
David DiRienz
Copywriter/Art Director:
David DiRienz
Photographer:
Norman Jean Roy
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