Creativity

Arnotts Wagon Wheels: Four Heads (ARW)

Could you do it better?

Published on Oct 12, 2011

Editor's Pick

Arnotts' "Four Heads" campaign for the Wagon Wheel sets forth on the beauty of that biscuit. A long-type traditional poster talks about the difficulties and pride of creating the jam-marshmallow-chocolate concoction. If you stick around through the 4 paragraphs, there's a goodie at the end. The campaign invites users to reinvent the Wagon Wheel for a chance to win $8,008.

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About

Credits

Date
Oct 12, 2011
Client:
Arnotts Wagon Wheels

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