Arnotts Wagon Wheels: Four Heads (ARW)

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Editor's Pick

Arnotts' "Four Heads" campaign for the Wagon Wheel sets forth on the beauty of that biscuit. A long-type traditional poster talks about the difficulties and pride of creating the jam-marshmallow-chocolate concoction. If you stick around through the 4 paragraphs, there's a goodie at the end. The campaign invites users to reinvent the Wagon Wheel for a chance to win $8,008.

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Oct 12, 2011
Arnotts Wagon Wheels
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