Art Center College of Design: The Creative Side of the Brain

To boost enrollment for the Art Center College of Design's Art Center At Night program, Art Center alums at WongDoody created a pro-bono brainstorm. An ongoing campaign of print ads and guerrilla postcards and flyers "depict creativity in its ra

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To boost enrollment for the Art Center College of Design's Art Center At Night program, Art Center alums at WongDoody created a pro-bono brainstorm. An ongoing campaign of print ads and guerrilla postcards and flyers "depict creativity in its rawest, most iconic form: the right side of the human brain," explains the agency. The all-Art Center grad team includes Wongdoody CD Tracy Wong and senior AD Eric Goldstein, as well as photographers Jonah Light and Comrade. "This is a great opportunity to show Art Center and its teachers what we learned from them while helping them out at the same time," says Wong. "Hopefully, we
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About

Credits
Date
Aug 31, 2005
Client:
Art Center College of Design
Creative Director:
Tracy Wong
Senior Art Director:
Eric Goldstein
Senior Copywriter:
Tom Hamling
Photographer:
Jonah Light
Model Maker:
Ed French
Agency:
Wongdoody Los Angeles
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