Creativity

Art Directors Club: 2007 Call For Entries

The ADC's 86th annual call for entries poster, conceived by TBWA/Chiat/Day New York, features the art of Norbert Kox, a "contemporary religious painter" and a "semi-hermit," as he's described on his

Published on Nov 30, 2006

Editor's Pick

The ADC's 86th annual call for entries poster, conceived by TBWA/Chiat/Day New York, features the art of Norbert Kox, a "contemporary religious painter" and a "semi-hermit," as he's described on his website, NKox.Homestead.com, tellingly titled "Apocalypse House." Kox is surely an inspired choice to depict the necessity of vying for an ADC Cube before the End Times are upon us. "The ADC Cube is the award that every creative wants to win at least once before they die," says Chiat co-CD Ian Reichenthal rapturously. "And the clock is ticking." The Outsider Art of Kox isn't generally seen in commissioned work, but he agreed to take on this job because the concept happened to coincide with his worldview. "There were lots of disasters and apocalyptic trends that deserved mentioning, but we scaled it down to our favorite 20 or so," explains Reichenthal. "Our choices were based on which ones lent themselves to being illustrated in an interesting way."


Myrna Davis, ADC executive director, adds, "The ADC has a tradition of stirring up controversy. Concepts such as this one are driven by leading-edge creatives who are targeting their peers, our prime audience." Nevertheless, one has to wonder about the not one but two scenes of Christians strangling Muslims. When does "edgy" cross the line to "dangerous"? Whatever the case, "it's compelling imagery — one of our core values," she says. "And it's meant to be  provocative, as in thought-provoking and conversation-provoking. Every scene, however silly or grotesque, depicts something dangerous in one way or another to our humanity or to humanity itself." See ADCAwards.org for more.

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About

Credits

Date
Nov 30, 2006
Creative Director:
Ian Reichenthal
Creative Director:
Scott Vitrone
Art Director:
Matt Sorrell
Illustrator:
Norbert Kox
Executive Creative Director:
Gerry Graf
Copywriter:
Neil Bruce
Art Buyer:
Hillary Frileck
Client:
Art Directors Club
Agency:
TBWA/Chiat/Day New York

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