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Art Directors Club: ADC Paper Expo

New York-based designer Tiziana Haug, in a collaboration with designer Steve Rura, created a poster/mailer for an ADC event last month in which typographic form

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New York-based designer Tiziana Haug, in a collaboration with designer Steve Rura, created a poster/mailer for an ADC event last month in which typographic form rather compellingly follows function. The typeface, custom designed for this project, is intended to "conjure up an organic and mechanical look at the same time," says Haug. "By altering certain details of the same characters, a paper landscape of sorts is created." The reverse side of the piece, she adds (see the PDF), "shows all the characters uncurled/unfolded from the front ? while leaving room for the mailing address."
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About

Credits
Date
Jun 14, 2007
Designer:
Tiziana Haug
Designer:
Steve Rura
Client:
Art Directors Club
Agency:
In the Habit
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