Creativity

Art Directors Club: Let the Art Decide

Your own worst critic is the work.

Published on Dec 12, 2012

Editor's Pick

Artist Yoshitomo Nara, as well as his art, play a key role in a gorgeous film and print ads created out of The Conquistadors Collective promoting the Art Directors Club's annual call for entries. In the spot, directed by Jordi Soler, the common saying "The work speaks for itself," comes alive as one of Nara's dog sculptures passes judgment on some of the year's best advertising work, including Ogilvy Shanghai's "Coke Hands" ad created by Jonathan Mak. Print ads feature similar scenarios with other artists' work andsome of the best recent ads, include Intel's Museum of Me, Austria Solar's Annual Report and Canal "Bear."

See print from the campaign here.

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About

Credits

Date
Dec 12, 2012
Agency:
The Conquistadors Collective
Client:
Art Directors Club
Creative Director:
Mauricio Alarcon
Creative Director:
Iu La Lueta
Writer:
Mauricio Alarcon
Writer:
Patrick McCormick
Art Director:
Quito Leal
Art Director:
Roxanne Bello
Art Director:
Ryan Crouchman
Artist:
Yoshitomo Nara
Production Company:
Good Morning Films
Executive Producer:
Susana Boix
Executive Producer:
Laura Escobar
Executive Producer:
Aymi Beltramo
Director:
Jordi Soler
Director of Photography:
Borja Lopez
Post Production/VFX:
Cubica
Editor:
Miquel Alcoriza
Sound Design:
Machine Head
Composer:
Stephen Dewey
Sound Design Executive Producer:
Patty Chow
Music:
Melody Sync
Composer:
Poltergay

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