Just What Do Sex Toys Have to Do With ADC Awards?

Campaign Highlights the Rarity of Winning

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The Art Directors Club is highlighting its awards' exclusivity by using some funny/quirky stats to illustrate how rare it is to win one of its Cubes.

For example, as this spot showing a cat toying with a vibrator illustrates, over 2,000 more people every year will have a sex toy injury than win an ADC Gold Cube. Elsewhere, we see that more people are married to their cousins than will ever win a Cube, and that in 2016, more will die taking selfies than win a Black Cube. The ads are by BBDO New York and support the awards' call for entries, which kicked off earlier this month.

The deadline for entries for the 95th ADC Awards is January 29 for digital and student submissions, and Feb. 8 for advertising and innovation submissions. For information, visit the awards website.

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Jan 25, 2016
BBDO New York
CCO Worldwide:
David Lubars
Art Directors Club
CCO New York:
Greg Hahn
Rick Williams
Marcel Yunes
ACD/Art Director:
Alison Baker
Senior Copywriter:
Farley Katz
Junior Art Director:
Kristin Clark
Junior Copywriter:
Matthew Low
Whitney Husnik
Andrew Osborne
Production Assistant:
Jeff Reagan
Post Production:
EG+ Worldwide
Renee Haar
Senior Producer:
Heath Schoengold
Nick Toscano
Corey Bauman
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