Best of 2016 No. 4 Integrated/Interactive: Spend the Night in Van Gogh's Bedroom on Airbnb

Art Institute of Chicago Recreates the Artist's Room to Promote Show

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Editor's Pick

Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

In recent years, we've seen fantastic tie-ups between Airbnb and other brands, but our No. 4 idea in Integrated/Interactive fulfilled a dream perhaps many museum-goers and even passing fans of art likely thought they never had. Leo Burnett Chicago and the Art Institute of Chicago reconstructed a 3D replica of the bedroom of artist Vincent Van Gogh, from his famous trio of paintings, promoting an exhibit at the museum. The room was "rented" for $10 a night and promised to "make you feel like you're living in a painting."

Original Post:

You can rent all kinds of places on Airbnb, from treehouses to a bed in the Paris catacombs. And now, art lovers can book a night in a real-life replica of Van Gogh's bedroom.

The Art Institute of Chicago, together with Leo Burnett, created a livable, 3D replica of his "Bedroom in Arles" painting and posted it on Airbnb for $10 a night, promoting its "Van Gogh's Bedrooms" show, which opens Sunday. The Institute is showing the artist's three paintings of his bedroom in Southern France together for the first time in North America.

The listing reads: "This room will make you feel like you're living in a painting. It's decorated in a Post-Impressionist style, reminiscent of Southern France and times gone by. Its furniture, bright colors, and artwork will give you the experience of a lifetime."

The notes from the "host" read "I'm charging $10 for no other reason than that I need to buy paint. However, I will be happy to provide you with tickets to my exhibition at the Art Institute of Chicago."

However, you're not quite immersing yourself in 19th-century Arles. The 21st-century version of the bedroom boasts TV, air conditioning and Wi-Fi.

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Feb 11, 2016
Leo Burnett
Art Institute of Chicago
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