Spend the Night in Van Gogh's Bedroom on Airbnb

Art Institute of Chicago Recreates the Artist's Room to Promote Show

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You can rent all kinds of places on Airbnb, from treehouses to a bed in the Paris catacombs. And now, art lovers can book a night in a real-life replica of Van Gogh's bedroom.

The Art Institute of Chicago, together with Leo Burnett, created a livable, 3D replica of his "Bedroom in Arles" painting and posted it on Airbnb for $10 a night, promoting its "Van Gogh's Bedrooms" show, which opens Sunday. The Institute is showing the artist's three paintings of his bedroom in Southern France together for the first time in North America.

The listing reads: "This room will make you feel like you're living in a painting. It's decorated in a Post-Impressionist style, reminiscent of Southern France and times gone by. Its furniture, bright colors, and artwork will give you the experience of a lifetime."

The notes from the "host" read "I'm charging $10 for no other reason than that I need to buy paint. However, I will be happy to provide you with tickets to my exhibition at the Art Institute of Chicago."

However, you're not quite immersing yourself in 19th-century Arles. The 21st-century version of the bedroom boasts TV, air conditioning and Wi-Fi.

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About

Credits
Date
Feb 11, 2016
Agency:
Leo Burnett
Client:
Art Institute of Chicago
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