Creativity

Art Series Hotels: Overstay Checkout

Don't check out until someone else checks in.

Published on Nov 19, 2012

Editor's Pick

The Art Series Hotels in Australia, and Naked Communications seek to bring some unexpectedness to your stay with "The Overstay Checkout," which lets guests stay until someone else checks in.

Hotels often force guests to check out at 11.00 a.m., even if there is nobody coming to stay the next day -- and extended check outs are only available depending on the manager's good mood.

The new promotion, which Naked wants to roll out in the hotels at quiet, non-peak times of the year gives away unsold inventory -- basically, rooms -- as long as nobody else needs it. It will operate between December 16 and January 13, and guests will have to call reception the morning of their departure to request an overstay checkout. The hotel will tell them how much longer they can stay, depending on when the next guest is set to arrive -- and it could be as long as another night. There is no limit to how many extra days guests can stay, so they have to keep calling to find out.

The agency previously worked on the popular "Steal Banksy" campaign for the hotel chain, which invited patrons to stay the night, and steal some art while they're at it.

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About

Credits

Date
Nov 19, 2012
Agency:
Naked Communications Melbourne
Client:
Art Series Hotels

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