Creativity

Art Series Hotels: Steal Banksy

Commit art theft.

Published on Dec 14, 2011

Editor's Pick

Morals have clearly gone out of the window this season, as stealing seems to be all the rage. First, Swedish electronics retailer Pause invited consumers to break into its stores and steal a TV. And now, Australia' s Art Series Hotels is inviting patrons to 'stay the night and steal the art' with StealBanksy.com.au.

It's hiding a famous artwork, No Ball Games, bv the infamous street artist, somewhere in one of its hotels between December 15 and January 15, and it's up to guests to find it. They can get clues to its whereabouts via Twitter (by following @StealBanksy) and Facebook - and if they find it, they get to keep it.

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About

Credits

Date
Dec 14, 2011
Agency:
Naked Communications Melbourne
Client:
Art Series Hotels
Head of Ideas:
Paul Swann
Creative Director:
Seshan Moodley
Planning Partner:
Adam Ferrier
Strategist:
Aliya Hasan
Design:
Gerard Hindle
Communications Director:
Jono Key

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