Artis: Babyboom

A viral sticker campaign.

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Amsterdam's Royal Zoo, Artist, placed removable animal stickers on posters across the city to promote its 'baby boom'. Anyone could remove the stickers of baby giraffes, penguins, parrots and other animals, and place them elsewhere - so the campaign went 'physically viral', according to agency Dawn, ending up all over the city.

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Jun 24, 2011
Dawn - Amsterdam
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