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Drab Dresser? AS Colour's New Technology Will Enliven Your Wardrobe

'Colourmatic' Window Display Advises on How to Enliven Your Outfit

Editor's Pick

New Zealand fashion retailer AS Colour, along with agency FCB Auckland, has launched a new technology designed to help consumers add spice to their wardrobes, while drawing them into its stores. The brand has launched Colourmatic, a "virtual stylist" digital display that can examine shoppers' outfits.

Consumers stand before the display at the brand's AS Colour Britomart store in New Zealand. It will rate their outfits on a scale of 1-100 and will determine originality and freshness, point out "weak link" pieces, whether or not everything harmonizes, and give them advice on what colors and pieces they should be mixing into their wardrobes. The recommendations, of course, are available steps away, through the doors of the AS Colour store.

"When it comes to making style decisions, many shoppers struggle to know exactly what they are looking for," said AS Colour Art Director Stephen Richardson in a statement. "The Colourmatic acts as your own personal fashion critic, identifying where you need help and providing solutions."

According to the agency, sales are up 16% since the launch of the campaign, and people who used the Colourmatic have improved their outfits by an average of 28%.

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About

Credits
Date
Apr 11, 2014
Agency:
FCB Auckland
Client:
A.S. Colour
ECD Asia Pacific:
James Mok
ECD:
Regan Grafton
ECD:
Tony Clewett
Copywriter:
Matt Williams
Art Director:
Freddie Coltart
Designer:
Matt Oak
Planner:
Emma Popping
Head of Content:
Pip Mayne
Producer:
Marijana Hart
Producer:
Kelly Gillard
Editor:
Reuben Boey
Editor:
Marko Siraky
Camera:
Jared Yearsley
Camera:
Reuben Boey
GM PR & Activation:
Angela Spain
Category
Industry
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