Creativity

'Hot Malm' Brings Sex Appeal to Ikea Furniture

Dirty, dirty furniture

Published on Jul 09, 2013

Editor's Pick

Who knew Ikea furniture was so dirty? Droga5's Asa Block, Spencer Lavallee and Jen Lu collaborated with creative friends on the new Hot Malm site. On the surface, it's just a showcase of various real-world pictures of the Ikea beds--but they become highly sexualized with the help of some fantastically naughty captions like "Check out the pussy on this Hot Malm," or "Malm gets wood in every hole." The site also  has a cheeky faux age-verification opening page asking users if they're over 18 or not. Either way, they get access. A porny, Kenny G-like soundtrack rounds out the fun. 

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About

Credits

Date
Jul 09, 2013
Client:
Asa Block
Creative:
Asa Block
Creative:
Spencer Lavallee
Creative:
Jen Lu

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