Creativity

ASB Bank: Money Goes Digital

The backstory in a nutshell: TBWA/Whybin collaborated with media shop OMD New Zealand on behalf of a youth-targeted financial service called Pago, sort of a mobile PayPal, which features a virtual wallet that allows users to text each other money via

Published on Jun 20, 2007

Editor's Pick

The backstory in a nutshell: TBWA/Whybin collaborated with media shop OMD New Zealand on behalf of a youth-targeted financial service called Pago, sort of a mobile PayPal, which features a virtual wallet that allows users to text each other money via cellphone. In addition to various cell-tech attractions, the New Zealand five dollar bill, which features a rugged image of Sir Edmund Hillary, was pixelated -- "turning the national currency digital," as the agency puts it -- and a billboard in Auckland's main rail station was papered with 30,000 such Post-it notes "to create an interactive outdoor experience where train commuters could take the message with them, Pago in one hand, mobile phone in the other." See the PDF for more details.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 20, 2007
Creative Director:
Andy Blood
Creative:
Verity Butt
Creative:
Karen Maurice-O`Leary
Client:
ASB Bank
Agency:
TBWA/WHYBIN New Zealand

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.