This Adorable Cashless Piggybank Is Designed to Help Kids Understand Money

New Zealand's ASB Bank Wants to Make Saving 'Magic' Again

By Alexandra Jardine. Published on Sep 09, 2015

Editor's Pick

How do you deal with pocket money in an increasingly cashless society? New Zealand's ASB Bank came up with a great answer for parents who are always forgetting to give their kids coins for an old-fashioned piggybank.

Clever Kash is a cute elephant toy with a digital screen on its middle. It syncs with ASB's mobile banking smartphone app, so parents can use it to add or deduct pocket money, and kids can see the amount they have in their bank displayed on the 15cm toy.

ASB chief executive Barbara Chapman explained in a statement: "Parents are telling us they're finding it challenging to teach their children about the value of money as they don't tend to use cash and coins for everyday purchases. Today, children are more likely to see their parents handing over a card to pay, and so may not appreciate how much things cost or see change calculated, as we do when paying in notes and coins."

Saatchi & Saatchi New Zealand came up with the idea (which is currently just a prototype) along with ASB. It was developed in collaboration with ASB's Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.

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Sep 09, 2015
Saatchi & Saatchi New Zealand
Business Director:
Teresa Davis
Senior Account Manager:
Alexis Mousse
Account Executive:
Vinay Naran
Executive Creative Director:
Guy Roberts
Executive Creative Director:
Corey Chalmers
Neill McAlpine
Nicole Sykes
Head of Content Producer:
Jane Oak
Digital Producer:
Brendan Haddock
Tomas Cottle
Rob Flynn
Studio Manager:
Tias Somers
Shane Kelly
Abigail Kerr
Planning Director:
Murray Streets
Head of Innovation/Senior Strategist:
Ian Hulme
Head of Communications:
Isobel Kerr-Newell
Social Creative:
Jess Reihana
Technical Director:
Matt Skinner
Dmitry Shumkov
Vincent Tellier
Steve Ashby
Will Grant
Electronics Engineer:
Kamahi Edwin Neima
Max Farr

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