Aschehoug Publishing: Doctor Proktor and the End of the World. Maybe.

Monsters are cool

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Aschehoug Publishing built an exhibition consisting of life size monsters to publicize children's book Doktor Proktor and The End of the World. Maybe.

The exhibition, taking place at the Natural History Museum in Oslo, gave the 'Moon Chameleon' and 23 more animals in the book each their own 'story'; and broke all attendance records for an exhibition at the Museum. Meanwhile, the book topped bestseller charts - the first Norwegian children's book ever do to so.

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About

Credits
Date
Apr 13, 2011
Agency:
Try Advertising
Client:
Aschehoug Publishing
Copywriter:
Lars Joachim Grimstad
Art Director:
Egil Pay
Animator:
Pjotr Sapegin
Animator:
Fjodor Sapegin
Animator:
Kristin Gunther
Designer:
Marianne Eskeland
Mac Designer:
Ole Jakob
Mac Designer:
Boe Skattum
Mac Designer:
Kenneth Svaeren
Agency Producer:
Cathrine Wennersten
Agency Producer:
Morten Polmar
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