Creativity

ASDA: Mum

Mom's busy.

Published on Nov 12, 2012

Editor's Pick

A harried mother does it all to get her family and her home ready for Christmas -- she picks the tree, positions it just right, licks stamps and addresses envelopes, and at the end, looks upon her family enjoying the day, in this controversial spot from UK supermarket Asda, out of Saatchi London. The ASA is currently investigating the spot, after viewers complained it was sexist, and reinforced negative gender stereotypes.

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About

Credits

Date
Nov 12, 2012
Agency:
Saatchi & Saatchi London
Client:
ASDA

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