Creativity

Asher Roth: Asher Roth Music

The Hibi no Niero team's latest playful effort.

Published on Jun 17, 2010

Editor's Pick

The minds behind Sour's "Hibi no Niero," BBH creatives Masashi Kawamura and Hal Kirkland have created a way for hip hop artists Asher Roth the carry his own website in his pocket.

Kawamura and Kirkland, working with Japanese AR engineers Saqoosha, created a card imprinted with an illustration of Roth's website. Whenever Asher or his posse shoots the card, that image becomes the home page of the website. Roth can update his site at any time, through a special app for his iPhone. The app dates and labels each image so fans know where Roth has been and when.

Saqoosha used FLARToolKit, which launches the site interface from the surface of the card. Visitors to the site can view the archive of photos, each of which showcases the site interface in a different way.

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About

Credits

Date
Jun 17, 2010
Agency:
BBH New York
Client:
Asher Roth
Creative:
Hal Kirkland
Creative:
Masashi Kawamura
Developer:
Saqoosha
Technical Director:
Tomohiko Koyama
Designer:
Yuri Morimoto
Designer:
Masayuki Nishimura
Project Manager:
Yoko Yamazaki
Project Manager:
David Wilsher
Account Director:
Brad Haugen
Account Director:
Lindsay Kopec
Producer:
Yusuke Tominaga
Flash Developer:
Tomohiko Koyama
Flash Developer:
Kenji Mori
Programmer:
Masaru Kinoshita
Programmer:
Tomohiko Koyama
Illustration:
Yuri Morimoto
Illustration:
Yumi Yamada
Music:
Asher Roth

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