Creativity

Asics: 33

These shoes defy gravity

Published on Apr 05, 2011

Editor's Pick

A 72 square-foot giant floating shoe, made entirely of ping-pong balls, is the centerpiece of this spot for ASICS' new Gel-Blur 33 sneakers.

The shoe was constructed from scratch by ASICS' agency Vitro, using 3kg of ping pong balls, and took a month to build. It hovers two feet off the ground - highlighting the lightweight shoe's positioning as the 'arch enemy' of gravity.

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About

Credits

Date
Apr 05, 2011
Agency:
Vitro
Client:
Asics
Executive Creative Director:
John Vitro
Creative Director:
KT Thayer
Art Director:
Kevin Lukens
Art Director:
David Reyes
Art Director:
Ali Filsoof
Copywriter:
Schuyler Vanden Bergh
Agency Producer:
Mickey Strider
Director:
Alex Ogus
Production/Editing:
TWC

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