Creativity

Asics: ASICS @ the New York City Marathon: Friends and Family

Loved ones connect with NYC Marathoners

Published on Nov 22, 2010

Editor's Pick

For this year's New York City Marathon, ASICS teamed with Vitro to create this interactive outdoor effort that brought friends and family's messages of encouragement to the runners. Reminiscent of Nike Livestrong's Chalkbot campaign, sans robot, loved ones could upload their video, image or text messages on a special site or at special booths during race week. Competitors, who were outfitted with special RFID tags, would then trigger the messages to play on giant LED screens they passed along the route.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Nov 22, 2010
Agency:
Vitro
Client:
Asics
Editor:
Kris Kaczor
Executive Creative Director:
John Vitro
Creative Director:
KT Thayer
Art Director:
Kevin Lukens
Copywriter:
Schuyler Vanden Bergh
Interactive Producer:
Ruthie Baer
Event Coordinator:
Marc Wilson

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.