Creativity

Asics: Columbus Circle

Running in a subway.

Published on Nov 04, 2011

Editor's Pick

A 60-foot video wall at NYC's Columbus Circle subway station gets you to experience the New York City Marathon that is happening this weekend. When you approach the screen, you see shots of the five boroughs where the marathon runs through, followed by the route. The next phase of the video shows a countdown followed by long distance runner Ryan Hall sprinting the length of the video wall at marathon speed. The shots of NYC are from the perspective of the runner, so you can see what the runners will experience this weekend as they take on the grueling challenge.

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Credits

Date
Nov 04, 2011
Agency:
Vitro
Client:
Asics
Media Company:
CBS Outdoor
Media Producer:
Inwindow
Executive Creative Director:
John Vitro
Creative Director:
KT Thayer
Copywriter:
Schuyler Vanden Bergh
Copywriter:
Brian Dunaway
Art Director:
Kevin Lukens
Art Director:
Trevor Shorey
Art Director:
Ahab Nimry

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