Creativity

Asics: Launch

Balloon Shoe.

Published on Jan 31, 2012

Editor's Pick

Building upon last year's "Levitation" spot, Asics is back to promote its new lightweight shoe, with this fun, pretty ad out of Vitro. Fifty athletes and 2,000 glowing balloons were used to make the giant shoe, and CGI launched the shoe into the sky.

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About

Credits

Date
Jan 31, 2012
Agency:
Vitro
Client:
Asics
ECD:
John Vitro
Creative Director:
K.T. Thayer
Copywriter:
Schuyler Vanden Bergh
Art Director:
Kevin Lukens
Director of Broadcasting:
Mickey Strider
Prod. Co.:
MJZ
Editorial:
Union Editorial

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