ASICS: Made of Sport

Inspiring tales.

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Editor's Pick

ASICS' latest campaign through 180 Amsterdam sets out to demonstrate that non-professional athletes can be just as inspiring as sport megastars. Six short web films (the first of which is shown here) follow individuals through their training programs. The work also encompasses print, TV and digital, to run in Europe, Asia and Oceania.

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About

Credits
Date
Jan 04, 2012
Agency:
180 Amsterdam
Client:
ASICS
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