Asics Depicts European Urban Cool in These Funky Illustrations

Animated Instagram Campaign Promotes Its Gel-Kayano Trainer Evo

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Asics Tiger is promoting its new Gel-Kayano Trainer Evo sneakers with an Instagram campaign based on a series of funky animated illustrations evoking European cities.

The illustrations were created by 180 Amsterdam together with the Philadelphia-based duo of illustrator Andy Rementer and animator Andy Baker. They depict figures whose body parts are made up of cities including London, Paris, Madrid, Berlin and Rome. The illustrations don't just include well-known landmarks but also feature cool urban hangouts like Rome's San Lorenzo neighborhood and Berlin's East Side Gallery.

As well as the animations running on Instagram, the illustrations will also run as outdoor and retail executions, appearing across European capitals throughout April.

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About

Credits
Date
Apr 05, 2016
Agency:
180 Amsterdam
Client:
ASICS
Illustrator:
Andy Rementer
Production Company:
Hornet
Animation Director:
Andy Baker
Animator:
Andy Baker
Animator:
Joseph Sparkes
Animator:
Tom Bunker
Animator:
David O'Neil
Producer:
Lisa Hill
Art Director:
Tony Bartolucci
Art Director:
Lachlan Palmer-Hubbard
Copywriter:
Chase Kimball
Sound Design:
Randall MacDonald @ Wave Studios
Composer:
Andrea Coclough
Title Track:
I Look Good (featuring Triniti)
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