Asics: Run With Ryan

Race against a marathoner.

Published on

Editor's Pick

As part of its campaign for the recent New York City Marathon, Vitro conceived this video wall that depicted long distance runner Ryan hall sprinting at marathon speed across a tunnel in NYC's Columbus Circle subway station. The wall featured a countdown, which allowed passersby to get in position and then see how they fared racing alongside the athlete. During the promotion, Hall himself stopped by to race against his virtual self. Who won? Check out the video to find out.

The campaign also included an installation featuring artwork created from marathon detritus.

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About

Credits
Date
Nov 08, 2011
Agency:
Vitro
Client:
Asics
Media Company:
CBS Outdoor
Media Producer:
Inwindow
Executive Creative Director:
John Vitro
Creative Director:
KT Thayer
Copywriter:
Schuyler Vanden Bergh
Copywriter:
Brian Dunaway
Art Director:
Kevin Lukens
Art Director:
Trevor Shorey
Art Director:
Ahab Nimry
Category
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