Asics: Sound Mind, Sound Body

Asics has a model called the Cypress that's apparently being positioned as what you put on when you want to go out of your tree. "Cypress shoes aren't the shoes you run in," says Vitro Robe

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Asics has a model called the Cypress that's apparently being positioned as what you put on when you want to go out of your tree. "Cypress shoes aren't the shoes you run in," says Vitro Robertson ACD Justin Ebert. "They're the ones you run around in."

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About

Credits
Date
Jul 26, 2007
Client:
Asics
Agency:
Vitro Robertson San Diego
Executive Creative Director:
John Vitro
Creative Director:
K.T. Thayer
ACD Group Head:
Justin Ebert
ACD Group Head:
Barry Brothers
Copywriter:
Justin Ebert
Art Director:
David Whaite
Photographer:
Jeff Harris
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