Asics' Latest Campaign Lets You Shoot 65-MPH Volleyballs from Your Desk

Latest Push Lets Fans Face Off Against 'Robot' Kerri Walsh Jennings

Published on Jul 25, 2014

Editor's Pick

Asics America has added volleyball to its mix of cool experiential campaigns. Late last year, the brand put curious New Yorkers in elite runner Ryan Hall's shoes on the eve of the New York City Marathon. This week, the sports brand promotes the Asics World Series of Beach Volleyball -- which continues through this weekend -- by recreating for fans the experience of facing off against Olympic gold medalist Kerri Walsh Jennings.

The agency created a high-powered volleyball cannon that shoots balls at 65mph, the serving speed of top pros. The cool part about it? Online viewers can control it from the comfort of their own desks. Check it out in action here.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jul 25, 2014

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.