Creativity

Asko: Washing Machine Puppets

The arresting 3-D figures in this Norwegian print campaign represent a new direction for Asko, notes creative Hans Martin RÝnneseth at Oslo agency Shnel & Melnychuck & Forsman & Bodenfors. Why go this strange route for a washin

Published on Sep 21, 2007

Editor's Pick

The arresting 3-D figures in this Norwegian print campaign represent a new direction for Asko, notes creative Hans Martin RÝnneseth at Oslo agency Shnel & Melnychuck & Forsman & Bodenfors. Why go this strange route for a washing machine? Because, well, it's a washing machine. "I guess we all care more about our favorite jeans than our washing machines," he says. As an indication of just how small the creative universe has become, the puppets, backgrounds and the photography are the work of Chris Sickels and his Red Nose Studio, which is found far off the beaten path in Greenfield, Ind. The job was handled long distance, says RÝnneseth, and Red Nose was discovered via the internet.†

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About

Credits

Date
Sep 21, 2007
Client:
Asko
Agency:
SMFB Oslo
Creative:
Andr√É∆'√ā¬© Koot
Creative:
Hans Martin R√É∆'√ā¬łnneseth
Illustration/Sculpture:
Red Nose Studio
Photographer:
Chris Sickels

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