Creativity

ASOS: Best Night Ever

Shop and watch.

Published on Oct 29, 2012

Editor's Pick

British online retailer and agency Future Collective have launched a new Christmas campaign that includes a series of shoppable films, starring hip hop artist Azealia Banks, Ellie Goulding, and model Charlotte Free.

Dubbed "Best Night Ever," the campaign combines video from the two musical artists newest albums, while Ms. Free's video is an interactive one, which lets consumers explore the outfits that she is wearing.

Previously in shoppable videos, we saw jean brand Only team up with Uncle Grey Copenhagen, and Canadian retailer Ssense work with Iggy Azalea for a shoppable music video.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 29, 2012
Agency:
Future Collective
Client:
ASOS
Director:
Luke Monaghan
EP:
Michael MacMillan
Line Producer:
James Waters
DOP:
David Procter
DOP:
David Miller
Production Manager:
Dominika Wosik
Editor:
Family Editing
Post Prod:
Rushes Postproduction
Sound:
Owen Griffiths
Sound:
Jungle Recording Studios
Digital:
Brainient
Digital:
Rehab

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.