ASOS: Best Night Ever

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British online retailer and agency Future Collective have launched a new Christmas campaign that includes a series of shoppable films, starring hip hop artist Azealia Banks, Ellie Goulding, and model Charlotte Free.

Dubbed "Best Night Ever," the campaign combines video from the two musical artists newest albums, while Ms. Free's video is an interactive one, which lets consumers explore the outfits that she is wearing.

Previously in shoppable videos, we saw jean brand Only team up with Uncle Grey Copenhagen, and Canadian retailer Ssense work with Iggy Azalea for a shoppable music video.

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About

Credits
Date
Oct 29, 2012
Agency:
Future Collective
Client:
ASOS
Director:
Luke Monaghan
EP:
Michael MacMillan
Line Producer:
James Waters
DOP:
David Procter
DOP:
David Miller
Production Manager:
Dominika Wosik
Editor:
Family Editing
Post Prod:
Rushes Postproduction
Sound:
Owen Griffiths
Sound:
Jungle Recording Studios
Digital:
Brainient
Digital:
Rehab
Category
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