Creativity

ASOS: Best Night Ever

Shop and watch.

Published on Oct 29, 2012

Editor's Pick

British online retailer and agency Future Collective have launched a new Christmas campaign that includes a series of shoppable films, starring hip hop artist Azealia Banks, Ellie Goulding, and model Charlotte Free.

Dubbed "Best Night Ever," the campaign combines video from the two musical artists newest albums, while Ms. Free's video is an interactive one, which lets consumers explore the outfits that she is wearing.

Previously in shoppable videos, we saw jean brand Only team up with Uncle Grey Copenhagen, and Canadian retailer Ssense work with Iggy Azalea for a shoppable music video.

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Credits

Date
Oct 29, 2012
Agency:
Future Collective
Client:
ASOS
Director:
Luke Monaghan
Executive Producer:
Michael MacMillan
Line Producer:
James Waters
Director of Photography:
David Procter
Director of Photography:
David Miller
Production Manager:
Dominika Wosik
Editor:
Family Editing
Post Production:
Rushes Postproduction
Sound Director:
Owen Griffiths
Sound Director:
Jungle Recording Studios
Digital:
Brainient
Digital:
Rehab

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