Sometimes a brand really rises to the occasion on social media, and the result is a viral hit. That's happened to U.K. fashion retailer ASOS this week, and it was all the result of a customer complaint.
The customer, DJ Jay Whalley, wrote to ASOS about a returned item of clothing, and decided to get creative. Instead of a normal letter, he crafted a rap, based on Eminem's "Stan," about his FCUK jacket, and sent it via Facebook. The lyrics start off: "I sent you my exchange but still it ain't returning/I left my size, product code and order number at the bottom/ I sent a FCUK blazer back in July, you must not-a got 'em/There probably was a problem at the DPD office or somethin' " and carry on in the same vein.
When a member of ASOS' customer care team named Rianna replied in exactly the same style, Whalley posted it on his Facebook page. Her reply starts: "Yo Jay, what's happenin'? Soz to hear you haven't received your return/Hope it's not giving you heartburn/If you pop us a PM/We'll get to the bottom of this mayhem."
Photo credit: Jay Whalley via Facebook.