Creativity

ASOS: Urban Tour Website

Click, dance, shop.

Published on Sep 14, 2011

Editor's Pick

ASOS launches its Fall/Winter collection campaign with a digital experience in seven cities from BBH. The campaign, which will be housed at the Urban Tour website, will feature trends from seven cities around the globe: Paris, Tokyo, London, Shanghai, New York, Los Angeles and Berlin. The first films, which launched today, are shots of street performance artists.

The idea is that people draw sartorial inspiration from what they see around them, and the site wants to be a digital hub of today's culture. The initial video is "shoppable" -- you can buy what you see on the dancers. It's also clickable. When a dancer is clicked on, it seperates him from the rest of the pack so you can see his individual performance.

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About

Credits

Date
Sep 14, 2011
Agency:
BBH
Client:
ASOS
Creative Director:
Dominic Goldman
Art Director:
Dominic Goldman
Copywriter:
David Kolbusz
BBH (Addictive Pixel) Designer:
Eric Chia
Head of Strategy:
Jason Gonsalves
Head of Integrated Production:
Olivia Chalk
Interactive Producer:
Susan Liu
Integrated Producer:
Charlie Dodd
Strategist:
Michelle Gilson
BBH Team Director:
Ngaio Pardon
BBH Team Director:
Liz Harper
Production Company (London Film):
Stink Studios
Director:
Sebastian Strasser
Exec. Producer:
Daniel Bergmann
Exec. Producer:
Gregory Cundiff
Exec. Producer:
Marcel Kornblum
Exec. Producer:
Josh Tenser
Producer:
Richard Fenton
DOP:
Joost Van Gelder
Post-production:
Moving Picture Company
Editor/Editing House:
Tony Kearns @ Peep Show
Sound:
Hear No Evil
Interactive Production:
Mark Anson
Interactive Production:
Magnus Dahlstrand
Interactive Production:
Nick Fitzsimons
Interactive Production:
Ian Hart
Interactive Production:
Marcel Kornblum
Interactive Production:
John Lund
Interactive Production:
Ian McGregor
Interactive Production:
Neil Nand
Interactive Production:
Arpad Ray
Interactive Production:
Margaux Renaudin
Interactive Production:
Olof Storm
Interactive Production:
Josh Tenser
Production Company (Paris/Tokyo Films):
Pulse Films
Director:
Ben Newman
Producer:
Neil Andrews
Line Producer:
Hugo Merival
Line Producer:
Masa Kokubo
DOP:
Daniel Trapp
Post Production:
The Mill
Editor/Editing House:
Thomas Grove Carter/ Family
Sound:
Munzie, Grand Central

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