Creativity

ASPCA: Hovercat

Adopt a viral video star.

Published on Jun 13, 2012

Editor's Pick

Adopt a cat - and you too could make a viral video like this. In the age of LOLCats, here's a different take on pet adoption from the The American Society for the Prevention of Cruelty to Animals (ASPCA). The ad features ABC Nightline anchor Dan Harris and his cat, George, who has a secret life all of his own (ABC made the video in conjunction with the ASPCA and agency Mekanism). It's already had 466,000 YouTube views - and counting.

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Credits

Date
Jun 13, 2012
Agency:
Mekanism
Client:
ASPCA

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