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ASPCA: Speak For Those Without a Voice

In addition to a new logo for the 140-year-old American Society for the Prevention of Cruelty to Animals, Saatchi & Saatchi/N.Y. has launched an elaborate pro bono animal cruelty-prevention campaign, with print, outdoor and online iterations, whi

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In addition to a new logo for the 140-year-old American Society for the Prevention of Cruelty to Animals, Saatchi & Saatchi/N.Y. has launched an elaborate pro bono animal cruelty-prevention campaign, with print, outdoor and online iterations, which manages to be unsettlingly in-your-face without actually showing suffering animals. "The reality of animal abuse is worse than anything that could ever be shown in an ad," says the creative team of Jake Benjamin and Mark Voehringer. "But that's exactly what we realized needed to be communicated. Anything less would be candy-coating the issue." What about giving ideas to lunatics? "We were never worried that these ads might give someone twisted ideas. The truth is that these horrific things are happening every day
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About

Credits
Date
Oct 26, 2005
Client:
ASPCA
Chief Creative Officer:
Tony Granger
Creative Director:
Jan Jacobs
Creative Director:
Leo Premutico
Art Director:
Mark Voehringer
Copywriter:
Jake Benjamin
Art Producer:
Alli Taylor
Graphic Designer:
Kevin Li
Photographer:
Kenji Toma
Agency:
Saatchi & Saatchi New York
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