Creativity

Ubisoft Takes us Behind the Scenes of 'Defy History' Painting Project

To Promote Assassin's Creed IV, Fans Were Immortalized in 18th Century-Style Painting

Published on Sep 18, 2013

Editor's Pick

Six months ago, Sid Lee Paris and Unit9 worked on an artistic project for Ubisoft's game, Assassin's Creed IV: Black Flag. The project asked fans to log on to a site and place their faces on characters inside an 18th century classical art painting crafted by artists from L'Ecole Nationale des Beaux Arts in Paris. The painting features a battle scene from the "Age of Piracy," where the game is set. Once fans put their faces in, the best ones were immortalized.

Now, Unit9 takes us behind the scenes of the historic project, which culminated in the final art displayed in Le Musee de la Marine this Fall. The video here shows the students at the school receiving the shots of the winners, and how they spent a month painting them onto the canvas, as fans around the world watched via live streaming. .

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 18, 2013
Agency:
Sid Lee Paris
Client:
Assassin's Creed
Prod. Co.:
Unit9

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.