Creativity

Aston Martin: One-77 Cycle

Cycling goes luxe.

Published on Jun 20, 2012

Editor's Pick

Cyclists can now buy themselves a luxury marque - if they have $39,000 to spare. Aston Martin has designed a limited edition range of 'superbikes', called One-77 Cycle after its One-77 car model. Only 77 of the bikes, which were created in collaboration with bike company Factor Bikes, have been made. Users can tap into sophisticated measurement systems for specialized cycling data such as 'crank torque, leg power and crank force', as well as acceleration, rear wheel speed, and more traditional measurements like speed, heart rate and GPS location. If James Bond was competing in the Tour de France, this would be his ride.

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About

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Date
Jun 20, 2012
Client:
Aston Martin

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