Creativity

Talking Fish Campaign From Astrazeneca Takes Pharma Grand Prix at Cannes

U.S. Campaign Comically Informs Men About Triglycerides

Published on Jun 19, 2015

Editor's Pick

A U.S.campaign for Astrazeneca featuring a couple of talking fish who discuss "love, life and triglycerides" has been awarded the Grand Prix for Pharma at Cannes.

DigitasLBi's Take it From a Fish introduces two talking dead fish on ice who comically attempt to educate unhealthy men on the nutritional value of triglycerides. The fish, Sal and Marty, star in numerous episodes on Youtube (including one where they meet a Spanish mackerel called Consuela) and through various other interactive means, such as emailing a "fish slap," sent out to shame unhealthy eaters for not consuming more triglycerides.

The campaign won a Grand Prix in the Pharma category, which did not award one last year. Read more about the Cannes Health Lions over at AdAge.com.

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About

Credits

Date
Jun 19, 2015
Agency:
DigitasLBi
Client:
Astrazeneca
Production Company:
Nice Shoes
Agency:
Digitas
Director:
Harry Dorrington
DP:
John Hunter
Producer:
Nancy Giandomenico
Post Production and VFX:
Nice Shoes
Editor:
Cameron Kelly
Supervisor:
Ivan Pribicevic
Lead Artist:
Ivan Arsic
Compositing Artist:
Aleksander Djordjevic
Colorist:
Gene Curley
Audio Post:
Sound Lounge

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