Creativity

Like 'Birds With Arms'? This Campaign From Asus Will Appeal to You

Taiwanese Computer Brand Chooses Internet Meme For First U.S. Campaign

Published on Nov 19, 2014

Editor's Pick

Taiwanese laptop maker Asus has chosen the internet meme "birds with arms" as the theme for its first campaign targeting the U.S. market for its 2-in-1 Transformer Book T100. The company, which this month appointed Dutch agency Superheroes to launch it into the American market, released the first of three online films featuring various "birds with arms" getting on with the business of modern multi-tasking, like carrying coffee cups, hunting for a charger and being glued to tiny smartphone screens. Meanwhile, our narrator, a tufted titmouse (with arms), can get everything done with his Asus Transformer Book, because it's both a laptop and a tablet. Production company Minivegas helped perfect the birds with arms; viewers might find them creepy, or funny, but it's certainly different.

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About

Credits

Date
Nov 19, 2014
Agency:
SuperHeroes
Client:
Asus
ECD:
Rogier Vijverberg
Copywriter:
Elliot Stewart Franzen
Copywriter:
Dimitri Hekimian
Art Director:
Quentin Deronzier
Designer:
Nando Pawirodikromo
Designer:
Krister Lima
Producer:
Evelien Schenkkan
Producer:
Severien Jansen
Strategic Planning Director:
Felipe Camara
Interactive Designer:
Krister Lima
Developer:
Chris Noble-Partridge
Production Company:
Minivegas
Director:
Andrew Watson
Director:
Maarten Boon
Scriptwriter:
Andrew Watson
Executive Producer:
Brian Bourke
Producer:
Sanne Rosinga
Post Producer:
Marloes de Rijke
Editor:
Sander van der Aa
Lead Compositor:
Sven de Jong
Post-Production Company:
Minivegas
Sound Designer:
Kaiser Sound

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