Creativity

This Is the Craziness That Happens When 'Regular' People Come up With a Commercial

Crowdsourced ASUS Campaign Launches the ZenFone 3

By Alexandra Jardine. Published on Oct 04, 2016

Editor's Pick

Asus, the Taiwanese computer brand, asked ordinary New Yorkers to come up with ideas for a new commercial to launch its ZenFone 3 smartphone -- and then turned the whole exercise into an amusing ad.

While crowdsourcing ideas for a commercial isn't new, the difference here is that agency SuperHeroes randomly asked people on the streets for ideas for the script. It then got comedic duo Matt Rubano and Betsy Kenney, from New York's "Upright Citizens Brigade," to act out the scenes and lip synch the actual lines that people came up with in the filmed interviews. The result is a ridiculous B-movie type storyline about aliens and dinosaurs, and an "international car model" called Ronaldo. Oh, and possibly the greatest end line we've heard in an ad recently ("Buy it. Don't be a douche.")

Halal's Nils Gerbens directed the final film, which is part of the global launch campaiagn for the ZenFone 3, tying in with the idea that the phone can empower users to become anything they want. Even a commercial director.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 04, 2016
Agency:
SuperHeroes
Client:
ASUS
Executive Creative Director:
Rogier Vijverberg
Creative Lead:
Elliot Stewart Franzen
Graphic Designer:
Krister Lima
Agency Producer:
Severien Jansen
Producer:
Abby Casper
Account:
Severien Jansen
Account:
Evelien Schenkkan
Production Company:
HALAL
Director:
Nils Gerbens
Director of Photography:
Rutger Storm
Producer:
Christine Anderton
Producer:
Sara NIx
Art Director:
Goof Vermeulen
Editor:
Amber Hooijmans
VFX:
Compound
Sound Design:
Hielke Praagman
Stylist:
Carmen Adriana
Lead Actor:
Matt Rubano
Lead Actor:
Betsy Kenney
Client Responsible:
Anne Yao
Client Responsible:
Cindy Chang
Client Responsible:
Erik Hermanson

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.