Creativity

AT &T: Corporate Identity

AT&T, recently purchased by SBC Communications, has a new corporate identity that features, most conspicuously, a sporty restyled globe, created by design consultancy Interbrand. The new logo "maintains the recognition of the iconic AT&a

Published on Dec 01, 2005

Editor's Pick

AT&T, recently purchased by SBC Communications, has a new corporate identity that features, most conspicuously, a sporty restyled globe, created by design consultancy Interbrand. The new logo "maintains the recognition of the iconic AT&T brand mark while adding dynamic design elements to signal the new, reinvigorated business," according to Interbrand. "The new globe is three-dimensional and transparent to communicate the openness and clarity of the new AT&T." In addition, a "more approachable" lower-case type style

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About

Credits

Date
Dec 01, 2005
Client:
AT &T
Executive Creative Director:
Carlos Sanchez
Creative Director:
Craig Stout
Designer:
Loid Der
Agency:
Interbrand New York

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