'Office Space' Baddie Bill Lumbergh Is Back in Campaign for HipChat

Work Is from New San Francisco Agency Brass Ideas

Published on

Editor's Pick

Gary Cole reprises his role as 'Office Space' bad boss Bill Lumbergh in a campaign for HipChat, a new free chat service from software company Atlassian. In the ads, Lumbergh is as horrible as ever, making his staffers come in on Labor Day and subjecting them to a mind-numbing presentation about team work and efficiency. The tag reads "Don't work in the past."

The campaign was created out of new San Francisco shop Brass Ideas, founded by agency vet Andrew Clarke, who previously worked at TBWA, Hal Riney and Butler, Shine, Stern & Partners. Read more about it on Adage.com.

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About

Credits
Date
Feb 25, 2015
Agency:
Brass Ideas San Francisco
Client:
Atlassian
Founder:
Andrew Clarke
Creative Director:
Kim Schoen
Copywriter:
Craig Baldo
Agency Producer:
Jamie Wright
Director:
JJ Adler
Production Company:
Tool
Managing Director:
Oliver Fuselier
Live Action Executive Producer:
Oliver Fuselier
Executive Producer:
Robert Helphand
Producer:
Kelly Christensen
Editor:
Stephane Dumonceau
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