Atomic Testing Museum: What Will Your Reaction Be?

What do you do for fun in Vegas when you're not doing the kind of thing that supposedly stays in Vegas? You hit the Atomic Testing Museum on Flamingo Road to ponder the morality of atomic weapons. As R&R Partners CD Matt McKay notes, "Much o

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What do you do for fun in Vegas when you're not doing the kind of thing that supposedly stays in Vegas? You hit the Atomic Testing Museum on Flamingo Road to ponder the morality of atomic weapons. As R&R Partners CD Matt McKay notes, "Much of the early testing of atomic explosions and bomb development took place in the desert right outside of Vegas. Was the exploration of atomic weapons and nuclear power morally correct?" That may be a no-brainer for the people who lived in the area at the time, many of whom were unfortunately known as "down-winders," but to confront the matter in its larger, more philosophical sense, "like the museum, we lay out both sides of the issue in order to let viewers of the ads, and visitors to the museum, answer the morality question for themselves," says McKay. "We wanted the creative to be as thought provoking as the installation itself. Even today, this topic is a hot button for many Nevadans, and we're not taking a side. We're simply asking them to inform themselves, then form an opinion." At any rate, don't forget to visit the museum store, where you can get a mousepad picturing the famous 1962 Sedan Crater, made when a 104-kiloton thermonuclear device went kablooey 635 feet below ground level, not to mention ViewMaster reels called "Atomic Tests in 3-D." See www.atomictestingmuseum.org for more.
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About

Credits
Date
Jan 27, 2006
Client:
Atomic Testing Museum
Executive Creative Director:
Randy Snow
Creative Director:
Matt McKay
Copywriter:
Tony Marin
Art Director:
Glen Scott
Photographer:
Peter Harasty
Agency:
R&R
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