Creativity

AT&T: AR Soccer Game Banner

Heading comes to the banner.

Published on Jun 17, 2010

Editor's Pick

Practice your heading skills with this World Cup banner game for AT&T, created out of Digital agency Zugara, BBDO and Zoic Studios. Zugara, best known for its useful AR-enabled technologies, applied its ZugMo motion capture tech that allows users with a webcam to practice heading in some corner kicks. The banner is currently in rotation at ESPN.com.

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About

Credits

Date
Jun 17, 2010
Agency:
BBDO New York
Client:
AT&T
Digital Agency:
Zugara
Effects:
Zoic Studios
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Bobby Pearce
Creative Director:
Jeff Greenspan
Creative Director:
Arturo Aranda
Associate Creative Director:
Dominick Baccollo
Associate Creative Director:
Todd Brown
Executive Producer:
Eric Weiner
Producer:
Wilder Wells
Interactive Strategy & Production:
Zugara
Motion Capture Software Developer:
Zugara
Interactive Production Company:
Zoic Studios
Creative Director:
Jeff Suhy
Creative Director:
Leslie Ekker
Digital Strategy:
Jeff Suhy
Executive Producer:
Erik Press
Producer:
Stephen Chiu
Producer:
Christopher Wright
Coordinator:
Liz Alvarez
Digital Artist:
Suzette Barnett
Digital Artist:
Jake Bergman
Digital Artist:
Rodrigo Dorsch
Digital Artist:
Lochlon Johnston

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