AT&T: Daybreak - Jack Boxer Teaser

Following the dodocahedron.

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Editor's Pick

AT&T, BBDO New York and producer Tim Kring present 'Daybreak,' an online branded series that tells a story through five online films, two websites and an app.

The story begins with the Kring-created Fox series 'Touch,' where an object called the dodocahedron (a 12-sided die) is introduced. Fans can follow the story of the mysterious object online, at Daybreak2012.com, as well as uncover layers of the story through the app and the websites.

The agency worked closely with AT&T Labs' Sanjay Macwan, to showcase technologies that the Lab has been working on and tie them into the show's narrative.

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About

Credits
Date
Jun 06, 2012
Agency:
BBDO New York
Chairman/CCO:
David Lubars
Client:
AT&T
ECD:
Greg Hahn
Senior Creative Director:
David Carter
Senior Creative Director/Copywriter:
Adam Reeves
Senior Creative Director/Art Director:
Danilo Boer
Executive Producer of Content & Development:
Julian Katz
Executive Producer of Content & Development:
Nicholas Gaul
Editing:
Butcher Editorial
Editor:
Teddy Gersten
Online Editor:
Zac Dych
Editorial Executive Producer:
Rob Van
Editorial Producer:
Christina Neferis
Category
Latest Creativity News on Ad Age

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