AT&T: Daybreak - Trailer
Following the dodocahedron.
AT&T, BBDO New York and producer Tim Kring present 'Daybreak,' an online branded series that tells a story through five online films, two websites and an app.
The story begins with the Kring-created Fox series 'Touch,' where an object called the dodocahedron (a 12-sided die) is introduced. Fans can follow the story of the mysterious object online, at Daybreak2012.com, as well as uncover layers of the story through the app and the websites.
The agency worked closely with AT&T Labs' Sanjay Macwan, to showcase technologies that the Lab has been working on and tie them into the show's narrative.
E-mail to a Friend
Subscribe to these comments. Member Ratings and Comments
Full Credits
- Agency:
- BBDO New York
- Chairman/CCO:
- David Lubars
- Client:
- AT&T
- ECD:
- Greg Hahn
- Senior Creative Director:
- David Carter
- Senior Creative Director/Copywriter:
- Adam Reeves
- Creative Director/Art Director:
- Danilo Boer
- Executive Producer of Content & Development:
- Julian Katz
- Executive Producer of Content & Development:
- Nicholas Gaul
- Production:
- RSA Films
- Director:
- Jon Cassar
- EP:
- Jules Daly
- EP:
- Tracie Norfleet
- EP:
- Tom Dunlap
- Producer:
- Dylan Massin
- Director of Photography:
- Curtis Wehr
- Editing:
- BUTCHER
- Editor:
- David Henegar
- Online Editor:
- Zac Dych
- Editorial Executive Producer:
- Rob Van
- Post Supervisor:
- Chris Ott
- Editorial Producer:
- Christina Neferis
- Color:
- Clark Muller
- Color:
- Incendio
- Post Production Sound:
- POP Sound
- Mixer:
- Peter Rincon
- Sound Design:
- David Henegar
- Sound Design:
- Peter Rincon
Date
Jun 06, 2012
Category
Error message here.
