Creativity

AT&T: #Ghostbombing

Ack! There's a ghost in my photo.

Published on Oct 29, 2012

Editor's Pick

How good is the camera on the HTC OneX? So good, you can catch otherwordly spirits as they "ghostbomb" your precious photos. A fun little campaign out of BBDO New York for AT&T puts a creepy spin on photobombing, to promote the new HTC phone, which lets you take photo-stills from their videos.

This week, visitors can go to the AT&T Facebook page and see some examples of "ghostbombing," while an "expert" video, seen here, explains more. Social media ads will promote the effort.

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About

Credits

Date
Oct 29, 2012
Agency:
BBDO New York
Client:
AT&T

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