AT&T: #Ghostbombing

Ack! There's a ghost in my photo.

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Editor's Pick

How good is the camera on the HTC OneX? So good, you can catch otherwordly spirits as they "ghostbomb" your precious photos. A fun little campaign out of BBDO New York for AT&T puts a creepy spin on photobombing, to promote the new HTC phone, which lets you take photo-stills from their videos.

This week, visitors can go to the AT&T Facebook page and see some examples of "ghostbombing," while an "expert" video, seen here, explains more. Social media ads will promote the effort.

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Oct 29, 2012
BBDO New York
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