AT&T: Home Turf

Twenty professional athletes are opening up their homes to the prying eyes of a celebrity-obsessed audience—but believe it or not, this ain't MTV Cribs. AT&T has created an online campaign titled "Home Turf," w

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Twenty professional athletes are opening up their homes to the prying eyes of a celebrity-obsessed audience—but believe it or not, this ain't MTV Cribs. AT&T has created an online campaign titled "Home Turf," which allows visitors to SeeHowTheyLive.com to take video tours of the homes of the biggest names in basketball, football, baseball, tennis and soccer. The kicker? The videos utilize interactive video software company Avant Interactive's V-Click technology, a suite of interactive software tools that can be used to create clickable video. As each video plays, viewers can actually click on various objects within the action to access fun factoids and background info about that item, as well as bonus "video-in-video" footage that includes outtakes and deleted scenes. The first video to go live features Indiana Pacers star Jermaine O'Neal, with more to follow in the coming weeks.
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About

Credits
Date
Mar 30, 2006
Technology Partner:
Avant Interactive
Technology Partner:
Javelin Direct
Client:
AT &T
Agency:
GSD&M and The Marketing Arm
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