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AT&T's Kooky Kids Riff on the NCAA

Pickle Roll, Speed and High Fives provide new fodder for hilarious campaign

Editor's Pick

AT&T's imaginative kids are back, along with straight man moderator Beck Bennet in BBDO's latest round of spots running during this year's NCAA. Directed by Caviar's Jorma Taccone, the kids tout the network's various brand attributes, only as they can, with added b-ball flavor, referencing moves like the Pickle Roll, making high fives and discussing importance of speed on the court.

Read more about the campaign in Behind the Work.

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About

Credits
Date
Mar 22, 2013
Agency:
BBDO Atlanta
Chief Creative Officer:
David Lubars
Client:
AT&T
Executive Creative Director:
Erik Fahrenkopf
Executive Creative Director:
LP Tremblay
Creative Director:
Stephen McMennamy
Creative Director:
Alex Russell
ACD/Art Director:
Rory Odani
ACD/Copywriter:
Jason Miller
Copywriter:
Carl Jannerfeldt
Art Director:
Jesse Snyder
Director of Integrated Production:
Dave Rolfe
Producer:
Angela Narloch
Music Producer:
Melissa Chester
Business Affairs Manager:
Cristina Bianco
Production Company:
Caviar
Director:
Jorma Taccone
Director of Photography:
Brandon Trost
Executive Producer:
Michael Sagol
Line Producer:
Brian Cooper
Editing Company:
Lost Planet
Editor:
Charlie Johnston
Editor:
Paul Snyder
Executive Producer:
Krystn Wagenberg
Producer:
Lauren Hafner Addison
Visual Effects:
Spontaneous
Producer:
Bryce Edwards

See more credits

Category
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