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AT&T: Sing Anthem

BBDO New York Spots Feature 'Wouldn't It Be Nice'

Editor's Pick

BBDO New York spurns talkative tots in favor of big, dramatic stories, via a new ad campaign for AT&T. "Mobilizing Your World" shows off the full suite of AT&T capabilities, from Digital Life to how the company enables small businesses to do what they want. The whole thing is backed by a soaring instrumental version of "Wouldn't It Be Nice" by the Beach Boys. The spots debuted during the 2014 Masters Tournament.

The campaign replaces the "Rethink Possible" tagline that was launched four years ago.

See the other three below.

Sing Anthem

Sing Food Truck

Sing Better Business

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About

Credits
Date
Apr 10, 2014
Agency:
BBDO New York
CCO Worldwide:
David Lubars
Client:
AT&T
Agency:
BBDO New York
CCO, New York:
Greg Hahn
Exec. Creative Director:
Matt MacDonald
Creative Director:
Matt Vescovo
Copywriter:
Bill Heater
Art Director:
Marc Klein
Group Exec. Producer:
Julie Collins
Executive Producer:
Diane Hill
Assistant Producer:
Sasha White
Exec. Music Producer:
Melissa Chester
Production Company:
Biscuit Filmworks
Director:
Noam Murro
Director of Photography:
Eric Schmidt
Music House:
Human
Composer:
Sloan Alexander
Edit House:
Rock Paper Scissors
Editor:
Stewart Reeves
Assistant Editor:
Luke McIntosh
Visual Effects House (Network):
Spontaneous
Visual Effect House (Anthem):
Method
Category
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