AT&T: Sing Better Business

BBDO New York Spots Feature 'Wouldn't It Be Nice'

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Editor's Pick

BBDO New York spurns talkative tots in favor of big, dramatic stories, via a new ad campaign for AT&T. "Mobilizing Your World" shows off the full suite of AT&T capabilities, from Digital Life to how the company enables small businesses to do what they want. The whole thing is backed by a soaring instrumental version of "Wouldn't It Be Nice" by the Beach Boys. The spots debuted during the 2014 Masters Tournament.

The campaign replaces the "Rethink Possible" tagline that was launched four years ago.

See the other three below.

Sing Anthem

Sing Food Truck

Sing Better Business

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Apr 10, 2014
BBDO New York
CCO Worldwide:
David Lubars
BBDO New York
CCO, New York:
Greg Hahn
Exec. Creative Director:
Matt MacDonald
Exec. Creative Director:
Dennis Lim
Senior Creative Director:
Juliana Cobb
Creative Director/Copywriter:
Greg Gerstner
Creative Director/Art Director:
Michael Ashley
Creative Director/Art Director:
Chris Toland
Group Exec. Producer:
Julie Collins
Becky Burkhard
Exec. Music Producer:
Melissa Chester
Production Company:
Biscuit Filmworks
Aaron Ruell
Director of Photography:
Damian Acevedo
Music House:
Edit House:
Rock Paper Scissors
Frank Snider
Visual Effects House (Network):
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